Business Owners, Sales People, Entrepreneurs…
If you are looking for ways to drive more traffic, close more sales, keep customers happy and refer more business…
Welcome to the…
My writing, speaking and coaching is based on the following four fundamental ideas to grow your business:
KEY 1:
Attract more qualified traffic by learning to better market your message. The marketing mind-set is often missing in a professional's educational skill set. A brochure, website, business card or networking is by itself not marketing. Marketing is what you say, how you say it and who you say it to in a way that defines you from your competitors in the eyes of your customer. Too often, well-intended business people mistake marketing for selling. Marketing is how you attract prospects into your business. Selling is what you do after they are there.
"With each coaching session I was able to see where I was struggling and make corrections in my operation, right the ship during a difficult time, move forward and generate even more business.
The consumer report we wrote and published clearly positions me as professional, honest and quality oriented without the common platitudes used by competitors. I now have a clear competitive advantage in the marketplace."
John Sames
Graphic Artist/Craftsman,
Livonia, MI
KEY 2:
Most people don't want to be sold as much as they would like to make their own decision to buy. My second key is to boost your closing ratio through the application of a relevant sales process. It starts with building trust. Credibility and urgency comes through a series of defined steps that educate your customer as to why they would be foolish to do business with anyone else but you.
"I have observed positive results with the salesmen. There has been an improvement in their appearance and, more importantly, their attitude. We now have a common base of reference for discussing performance and new sales strategies for generating more business. Several of the salesmen have achieved their best results in terms of monthly sales.
Finally, I have come to value you as a sounding board for ideas that I have to change the culture of the organization and move it forward at a faster pace. Your input is valued and has been acted on in many cases. I view you as an agent of positive change in our organization. I value the relationship that we have developed and look forward to a long and mutually beneficial association."
Anthony C. Lewandowski
President
Allied Incorporated
KEY 3:
When your delivery system gives the customer what they want, when they wanted it, the way they wanted-when your product or service provides more value than the customer expects to pay, customer's are not just happy, they are delighted.
Your goal must be to create a seamless and hassle-free customer experience. Positive and negative impressions made on customers shape buying decisions, customer loyalty and word-of-mouth business.
"Your credibility and rapport is sincere and to that extent, even the "doubters" have picked up on the ideas you presented in each session.
Today there is less finger pointing, departments are working together unlike before and I see evidence of pride not typically found in our business. You've made us more aware that happy customers come from happy employees."
Michael Kardon
General Manager
Martin Dealerships
KEY 4:
The fourth key is to sustain motivation and focus through effective self-management of emotions and energy. In a business climate where every prospect matters nothing in the professional's tool kit should be left to chance including motivation and focus.
This body of work explores how to transform stress into energy, boost confidence and develop an unshakable mental toughness even in the face of rejection, disappointment and setbacks common to all professions. Left unchecked however, it can suck the life from achieving your most important goals.
"Since the onset of your program, I have seen a change from relative stagnation to newly spirited attitudes of everyone on our staff. Your personal follow through has really served as the catalyst taking your presentation from thoughts into action."
Jack Bailey
General Manager
WCAR RADIO
The most common ways I deliver the 4-Keys described above is through a combination of:
- Presentations
- Keynotes
- Seminars
- Coaching
Over the last 28 years I have worked with organizations of all sizes as well as business owners, salespeople and entrepreneurs.
Scroll to the bottom of th page to receive information on tailord Keynotes, talks or presentions.
Sign up for the FREE 4-Point Sales and Marketing Audit. The audit is designed to help you to evaluate your strengths, threats and opportunities in the four key areas described above. It's a powerful action step to get feedback, more education and fuel the growth of you and your business.
4-Point Sales and Marketing Audit. See the top of the page.
Email Questions: SalesandMarketing@DaronPowers.com
If you are related to the Residential Housing Industry visit my additional links below:
Book: Sales in a Challenging Real Estate Market by Daron Powers
Resources: Keynotes and Coaching
About Daron Powers
As an independent businessman I have worked in a variety of industries, as you will observe by the feedback on this website.
The Four Keys to Attracting More Sales is based on a book that I recently wrote while primarily associated with residential home building. The book is titled Sales in a Challenging Real Estate Market. Principles of marketing, sales, customer satisfaction and motivation apply to all industries and business people.
My formal education is in marketing where I received a BBA from Eastern Michigan University. However, the real world experience has come from selling myself into a variety of fascinating and challenging projects. Ventures that include fortune 500 companies such as Ford, GM, Chrysler, Pulte Homes, Navistar, H&R Block, Toyota, plus many mid-sized and mom and pop businesses.
My ability to speak and coach came as a result of ten years of experience in a world-class training organization. I learned to sell and manage salespeople from the products I was promoting. During this critical decade I established myself as one of the top producers in the Dale Carnegie Organization located in Southeast Michigan. During this period I worked with tens of thousands of individuals and businesses. My proficiency in sales and leadership eventually allowed me to tackle many projects of the clients listed above and below in the testimonials.
What rounds me out as a writer, presenter and problem solver are the disciplines or my hobbies... well more like passions that continue teach me. My background as a musical performer and a brown and black belt in two different martial arts has caused me to understand the business world in a wider light. Discipline, focus and an abundance of creativity help me to offer clients unique insight and solutions into marketing, sales, customer satisfaction and staying upbeat, energized and motivated.
Scroll down to the bottom of the page to receive information on tailored keynotes, talks or presentations.
Feedback Over the Years on Daron Powers
"Over the past four years Daron Powers has worked with scores of dealerships delivering our Customer Caring Excellence process. In his diligence and persistence we've watched him repeatedly gain the respect of managers and employees.
He seems to always be willing to go the extra mile whether it's designing a module or to write an article to promote the success of our process. I am amazed at his skill in analyzing situations, providing targeted recommendations. When implemented, the results have been significantly improved employee morale and higher customer satisfaction scores."
Dick Block
Manager: Field Operations,
General Motors
"You get people involved from departments who are normally not involved in improving the dealership. As a result, over the last year there is a more noticeable feeling of "teamwork and we've watched our Customer Satisfaction Index steadily rise in all areas."
Andy Daub
President
Brown-Daub Chevrolet
"We needed to foster a participative atmosphere in our environment that would allow employees to grow with the changes and move toward greater success as a team. Daron was the role model for the change in leadership style we needed to exemplify within our organization. As a result of his efforts and the success of the program, again we are calling upon Daron Powers."
David Champanois
Manager
Ford Motor Company
"Your professional insight and your guidance has been influential in giving our management team direction and inspiration. The combination of techniques and your ability to ask the right questions helped our management group become more of a cohesive and productive team."
Howard Hackney
Vice President
Business Development
Chrysler Pentastar Aviation
"For over 20 years it has been my experience to be associated with numerous teachers, trainers and conference leaders. In my opinion, Daron Powers rates with the best. I am most impressed with his ability to generate strong feelings of trust and confidence in his audience."
Gerald F. Griffin
Vice President
Industrial Relations
Holley Industries
"Thanks again for another outstanding job in developing and writing our advanced quality workbook and leaders guide. You were able to capture and document the essence of our philosophy and get it across in a way that our employees can easily understand and apply. The leaders guide is masterful in that most any facilitator can quickly comprehend and present the complex subject of quality. I am impressed with your use of graphics, images and overall layout. Over the years I've worked with the biggest developers in the industry and your work is clearly two thumbs up."
Scott Sedam
Vice President of Quality
Pulte Home Corporation
"Thanks so much for your exciting presentation at our management meeting. It was clear that you had digested the information about Collection Division that we discussed prior to the meeting.
Your vision model of "From Compliance to Commitment" especially takes us. I like it so much I'm going to use it in explaining the need for employee empowerment in our organization.
Your presentation was dynamic and professional. The feedback from our managers was universally positive. Your message is especially timely in the government today. In an age of declining federal resources, employee commitment will definitely be required for us to continue to perform our mission."
W.T. Bigby
District Director
Internal Revenue Service
Keynotes - Talks
Find out how you can get a tailored talk or presentation for your upcoming meeting or event. Please fill out the form below and you will be contacted shortly.
Contact: Questions@DaronPowers.com