New Home Sales People Looking for Light at the End of the Tunnel... A Better Way...

As you look around there's hardly a city, town, builder or salesperson that has escaped one of the most devastating housing crashes since the 1930s great depression. This is new home selling at it's toughest.
I've just written a book titled Sales in a Challenging Real Estate Market and I want to show you a way out of this mess and get you ready for the inevitable housing turn around. You know...
This crash won't last forever but the trick is to keep selling, right?
My name is Daron Powers and I've witnessed first hand the destruction and loss of sales, income and lifestyle. I've heard tragic stories from builders and salespeople all across America. Over the years this industry has been good to me and now I want to give something back.
My goal is to provide you with a practical approach to help you sell more homes...to keep focused and motivated long enough to cash in on the pent up demand and profit from the impending turnaround because...
Real Estate always comes back around
And, change looms on the horizon

Speaking of Change...
Obama Offers Hope... but Salespeople Need to Sell More Now
Maybe you're thinking, "Daron, you got to be kidding! Close more sales in this miserable market?” Listen, my heart goes out to you and every salesperson that has had to tighten their belt and do without the things money could buy when times were better.
Money solves a lot of things not having it can create. I know because I've been there and here is another approach. It's not just about surviving this crash but using tough times as...
A stepping-stone to even greater sales income
Experience tells me the book Sales in a Challenging Real Estate Market won't be for every salesperson... because what I am about to reveal to you connects with a particular mindset. If you are the kind of person that is willing to stand on the shoulders of successful sales professionals and not do it all yourself or try to reinvent the sales wheel... I may be talking to the right person. Let me explain...
How it all Started
It happened a few years ago while conducting a seminar. As housing trouble loomed on the horizon Mike a veteran salesperson approached me and said...
"Daron, I sold 170 homes last year. the way this market is going I won't come close next year. But with my acquired selling skills and mindset I will survive comfortably until the next housing cycle.
I look around this industry and see way too many nice, courteous, positive hard working rookies and veteran salespeople who have no formal sales skill training, some are missing the right mindset and I worry about them in this coming market.”
It was then and there... I wanted to find a way to help good salespeople through these tough times. Some of you have been through this before. Builders rein in expenses, stop advertising and training salespeople at a time they need it most to boost moral and close more sales.
That's why I decided to write Sales in a Challenging Real Estate Market. I poured my passion for selling into this practical sales book and CD. And as you continue to read you will notice my goal is to make the information affordable to earnest salespeople intent on selling more and committed to...
Surviving well beyond this butt-kicking business cycle
If you came into the booming housing market before the meltdown then you know how difficult is was to make time for you or your family, let alone sales training when you barely had enough time to catch your breath-me to. For years I was on planes flying across the country working with builders far away from my family.
That's another reason why I wrote this Sales in a Challenging Real Estate Market for you (and me). For you to sell more-for me, to get off the road and get closer to my family, especially my nine year old daughter. Ever notice how tough times bring you closer to what's most important? Anyway, stick with me for a few minutes as I explain why I am anything but bragging when I say expect to...
| Gain lifetimes of selling knowledge |
| From this small but practical handbook |


SOP Selling
I had sawdust running through my veins from an early age. But when I sold homes while attending college I used the SOP method. You know... seat of the pants selling method. The housing market wasn't great but even with a gross lack of selling skills I somehow managed to sell by my sheer passion and love for the American Dream-homeownership.
Over the last twenty years, I've worked with scores of award winning homebuilders. No exaggeration-I've met hundreds and hundreds of new home sales people like you that also love the business. I benchmarked their proven ideas and I pirated numerous fresh selling ideas from other industries. Tough times require tough measures often discovered...
"Outside the Box” of the Homebuilding Industry
I was fortunate to gain a decade of insight into sales psychology, persuasion and motivation. It came as a certified sales coach for a world-renowned training organization. (Legal man prevents me from saying their name here but you would find them easily in every major American city.)
What's revealed to you in Sales in a Challenging Real Estate Market comes from over thirty years of education, exhaustive study, research and sales experience condensed into a powerful 231 page step-by-step sales handbook, 4-CD collection and more. The book and audio tracks are principle centered so you will appreciate its' relevance in any market for decades to come because skill building is, bottom line...
An investment in you
| Without a booming market or a rising tide there is little chance a salesperson can achieve nor sustain an abundant lifestyle without effective selling skills. Looking back I wish I had a book of this depth, detail and simplicity when I started. That's why I emphasize the fundamental building blocks and advance techniques of relationship selling. Think about it... |
- Targeted relationships attract the right traffic to your door.
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- A value-added relationship converts prospects to agreements and income.
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- Connected relationships create happy homeowners that refer more business.
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- Building a strong and thriving sales career starts with building and maintaining quality relationships one at a time.
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Three Sales in One Day
Early in this down turn I ran sales coaching sessions for a small forward thinking builder. Salespeople attending seemed anxious and stressed for good reasons. The residential housing market was coming apart at the seams with sales and personal income dwindling.
I shared a draft version of Sales in a Challenging Real Estate Market. Anyway, Sean Overstreet, one of the participants, a young alert salesperson applied several ideas and a couple of weeks later told me...

Alice, also present said...

Ok, novice or pro... here's why I'm asking you to consider Sales in a Challenging Real Estate Market as...
An essential part of your professional selling kit, you see...
No Personal Connection = No Relationship = No Sale
Even in this buyer's market, homes are becoming more affordable with each passing day. Interest rates are at a historical low. Still, buyers today are hesitant. Some have homes to sell before they can buy yours. They fear loss of control. Buyers don't want to make a mistake. And they don't want to be sold something they don't want to buy. (Do you?) All things equal... Selling starts with a connection.
| Your sales success, income and lifestyle are built one relationship at a time. That's why Sales in a Challenging Real Estate Market... |
- Uncovers 8 rock-solid ways to ensure you bond with buyers during and well beyond the sale-a healthy source of referrals
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- It reveals communication approaches few builders know how to implement. You'll learn inside techniques that catapulted a national builder to dominance in customer survey scores and referral traffic exceeding 40 percent across major markets. (I know because I was there, designing and delivering seminars during their rise in J.D. Power scores.)
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Ultimately the first relationship you have is with yourself. When it's good you shine. You attract sales opportunity. But that's not so when there is internal conflict and...
"Talk About Disconnection!”
Listen to this. Recently one morning I went online to check my mutual funds. I was shocked to discover that during all this Sub-prime, Wall Street bail out drama, my 401-K was now a 201-K! I must have been tense because as I parked myself at the breakfast table my daughter asked innocently enough...
"How are you doing this morning?”
I said "Fine.”
My daughter saw through me and said...
"Daddy, well then why don't you notify your face?” E-e-e-o-o-o-w-h!!!
Hey I try to stay positive no matter what's going on. But have you ever noticed how easy it is to get caught up in media buzz, cynical conversation or talking about crappy sales? Without realizing it fear and anxiousness will smolder under a forced smile. And sometimes...
| Stress, Tone of Voice and Body Language |
| Shows Through to Your Buyer |
| The buyer walks in with her own set of attitudes, doubts and concerns and you get to deal with it. Talk about a double whammy! That's why Sales in a Challenging Real Estate Market provides practical ways to keep mentally attuned and instantly engage buyers. For example... |
- You'll review 5 questions to ask yourself before you open your mouth and guarantee you get in step with your buyer to generate positive momentum
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- Discover 6 conversational questions that put the prospect at ease-instantly
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- Learn one revealing question you must ask web savvy buyers or risk losing a qualified buyer out of the gate. The key is to quickly...
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Forge a Bond of Trust and Rapport
| I'm guessing you are in residential home sales because you think of yourself as a good communicator-right? Even good communicators are on the alert for ways to keep lines open with buyers. Starting on page 89 this practical handbook reveals... |
- 3 Ways to match your buyer's communication style
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- How to shorten the time it takes to forge a genuine bond of trust
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- 3 distinct ways to lock onto buyer's communication preferences and patterns
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What if you were so connected with your buyer's logic and emotions you became like their long lost friend? It's no secret that prospects buy from people they like. Odd as it seems, even with an expensive home sometimes...
The product is secondary to the right salesperson


"I Know I Should Talk Less and Listen More...”
Said Larry a 30-year veteran in one my sales seminars. Listening is huge. How else can you find out what motivates your buyer? Asking the right questions, with a proven balance of logic and emotion, uncovers buyer motivation.
| Sales in a Challenging Real Estate Market gives you a persuasive advantage because it enables you to... |
- Uncover the buyer's hidden values and hot-buttons in a relaxed tone
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- Tailor conversation to each buyer and unleash a fire of desire to purchase
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- Prevent the unconscious regurgitation of facts, features and benefits to keep from overwhelming the buyer and losing the sale
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And believe me when I say... I've lost sales because I missed important selling steps and accidentally drained ...
Buyer Enthusiasm
Here's what I mean. Can you imagine buying an expensive new car from a brochure only-minus a test drive? Wouldn't happen you say? I've seen new home salespeople skimp on this step or feel like the demonstration (test drive) is an unwanted intrusion. What a costly mistake. A knock out demo can electrify and solidify the buyer's decision.
| That's why Sales in a Challenging Real Estate Market outlines an in-depth demonstration game plan so you'll... |
- Move from two to three dimensions, involve buyer senses, bring the home to life and boost enthusiasm and excitement to own the home
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- Plus you'll overcome little known errors that lose buyer interest and quickly shut the demonstration down. For example, unknowingly talking at the buyer and forgetting to engage them in the conversation as you demonstrate
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- You'll set critical builder expectations and avoid time-consuming problems after the sale
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What's it worth to know you could reliably and consistently create a visceral sense of...
Urgency to buy now

How to Build Rock-Solid Credibility with Your Buyer
| Do you believe everything a salesperson tells you? I don't and neither does your buyer. They've learned to be skeptical from other well-intended salespeople that over promise but under deliver. That's why Sales in a Challenging Real Estate Market reveals how to breakthrough buyer hesitation and... |
- Detail seven forms of evidence to back up your claims and build rock-solid credibility
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- You learn insider secrets about how to use stories, collect relevant testimonials, mistakes to avoid using facts & features, when and how to use statistics, understatements and much more
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- A handy credibility checklist is included to ensure you are building supreme buyer confidence
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- Plus, you'll learn how to easily build and most importantly use your own customized "Book of Evidence” to methodically...
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Overcome doubt even with your most skeptical buyer
Learn to Read Buyer Warning Signals
| Speaking of doubt and auto mechanics, my wife called from a garage repair facility. Seems a little red warning light was flashing from the dashboard of her car. Quick action kept my wife out of more trouble with her vehicle. Homebuyers also have dashboards with warning lights starting on page 129 you'll... |
- Explore two types of buying signals and two kinds of warning signals that left unheeded can easily torpedo your sale
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- Learn how to use opinion based feedback to head off deal killing problems and...
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- Shorten the time it takes to get to the close and...
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Keep from talking your buyer out of the deal!
Welcome Buyer Objections
You know that little red warning light I just mentioned in my wife's car? The light spoke to me and said, "Get some new wheels dude!” One day later, we finish the test drive and now I'm sitting across the table from the new car salesman. He shows me the written price. I say, "You're going to have to sharpen your pencil.” Jim didn't flinch.
Instead he reviewed the total package, underscored the value and reminded me exactly how much they were going to give me for the piece of junk I all but towed into the dealership. Even though it was the end of the month... with automotive sales like housing... in the tank... Jim never came across desperate regardless of the objections I raised.
| Rookie or veteran, it's easy to feel anxious especially in a thin market when every prospect matters... except when you possess the right mindset and a tested strategy for handling objections. With Sales in a Challenging Real Estate Market you'll discover... |
- Three times to answer an objection
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- How to smoke out a hidden objection
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- How to set up and use a "Book of Objections”
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- How to cushion buyer resistance and make the buyer feel understood
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You'll be astonished at the power of three commonly misused words that innocently slam the buyer's mind shut and you out of a sale. Sense the confidence that transforms prickly objections with skill, tact, diplomacy and then you'll...
Reassure your prospect and close the next sale
| Discover How Closing |
| Can Be As Natural as Breathing |
With the time-tested two-part Recap Close you will learn why memorizing a garage full of closes are unnecessary. This selling process is built for today's buyer who doesn't want to be sold with gimmicks, pressure or canned spiels. The opportunity is to fashion an educational climate and guide buyer decisions so they get what they want-and you close another sale.
Because Sales in a Challenging Real Estate Market provides an easy to follow, step-by-step approach to selling you will discover how closing is as natural as breathing. Imagine selling more homes with an approach so honest and straightforward-that it guides your prospect to make the best possible decision so that...
You will never have to memorize a bunch of "killer closes” again.


Turn Common Mistakes Into Golden Opportunities
| You know that until the home is delivered anything can happen to derail the sale. Find out how a master saleswoman reduces — even eliminates cancellations. And, with a signed agreement, Sales in a Challenging Real Estate Market details... |
- How to set buyer expectations and improve positive word-of-mouth
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- How to handle the emotional content of an upset buyer
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- How to turn common mistakes into golden opportunities with the Seven-Step Recovery System
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- How to boost customer survey scores through a five-step process to eliminate recurring mistakes and errors... and free up more time to sell
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Imagine honing your ability to deal with buyer's remorse, head off hijacked emotions and prevent buyer problems from sabotaging word of mouth business. If you could save just one relationship from falling off the table in the next twelve months you will have paid for this information hundreds of times over.

Teaming for Referral Business
Referrals are a by-product of happy customers plus they supercharge survey scores. Happy buyers come from a team that works together building quality relationships... not easy to do when each department has their own agenda. Even so, a new home salesperson stood up in my seminar and said...
"From one new customer, I received three referrals that purchased last month. Not because I'm so great but because our builder team is on the same page.”
| Sales in a Challenging Real Estate Market reveals... |
- How to maximize connections with the builder departments, trades and suppliers and encourage buyer confidence and referrals
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- How to eliminate the "blame game” and communication breakdowns that sour attitudes, sales and word-of-mouth referrals
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- Why the customer "comes third” in a builder team that consistently outsells the competition
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- How moments of truth shape the "customer experience,” loyalty, referrals, even repeat business. And what you can do to ensure every...
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Positive impression pays off in more referrals and personal income

Sell With Unshakable Mental Toughness
| Let's face it. The media is hard on housing today-even harder on the psyche of sales professionals. That's why Sales in a Challenging Real Estate Market helps to develop an unshakable mental toughness because it reveals little known secrets to profit from the "Inner Game of Selling.” Including... |
- How to develop a laser focus with the "Sales Activity Chart.” Get more done, have more fun, minimize distractions and make more money
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- How to deal with call reluctance, disappointment and setbacks common to professional selling
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- How to reveal your "set-point” responsible for unleashing the hidden forces that shape sales, income and lifestyleregardless of the economic conditions
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- How to transform excessive stress into energy and more sales. (Based upon a national survey focusing on how salespeople in housing keep motivated in tough times)
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- How a compelling selling purpose can help you to navigate through economic obstacles that cause other salespeople to wither and give up
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Plus you'll explore how to expand your "comfort-zone” and take daily measured risks to break through unconscious self-limiting beliefs. Like a pent-up geyser you'll...
Unleash hidden reserves Propelling you farther,
faster toward your own brand of sales success

Poor Marketing
Puts a Bigger Hurt on Your Income
Finally, this could be the most important and neglected part of your selling success. Ever feel like the builder has a truly great product... but falls short on marketing... and your income is suffering due to the lack of traffic? Your builder may not have the advertising budget she had during the boom market. You see...
Marketing is often mistakenly confused with selling and that's why...
This timely handbook includes details on how to develop the marketing mindset often missing in typical new home selling books. Others show you how to sell once prospects walk through the door but neglect a plan for how to get in front of more buyers.
| Sales in a Challenging Real Estate Market will detail... |
- How to establish a sales consultant's web presence (in addition to the builder's website) to stay connected to the buyer and drive referrals after the sale
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- Plus, outline an effective method for competing with Resale's flooding your market and...
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- How to embed a self-generating prospecting mentality and...
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Take the marketing bull by the horns!
Even in a rising market most builder advertising misses the mark leaving a huge credibility gap with today's consumer. Builders shout best quality, service, warranty, and the like as-if it's a compelling reason to buy. But because so many builders innocently make the same hollow claim, the advertising message becomes an insignificant selling point in the mind of your buyer.
(Marketing was my concentration in school 30 years ago. I've almost recovered, but continually shocked by how many businesses waste tons of money using accepted but antiquated methods that confuse and frustrate buyers.)
It's not the builder's fault. How can she know what she doesn't know? But you can help. There are simple steps you can take to drive more qualified traffic and...
Get in front of more buyers
Fact is, there are little known secrets (borrowed from outside the industry) that can dramatically reduce common marketing and selling mistakes that puzzle homebuyers, invite excessive discounts and promote price wars. And the best news of all is that you can add these hidden marketing tips to your selling kit and stun competitors.
| Sales in a Challenging Real Estate Market is jammed with tested secrets of marketing including... |
- A three-step method to make your offer so clear and compelling the buyer can actually convince their spouses, in-laws and neighbors why they would be a fool to not buy from you
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- How to craft a captivating offer and implant a riveting placeholder at the top of your buyer's mind for you and your home... forcing them to exclude the competition
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- How to educate, demolish fear, cut through the overwhelming clutter of competition... and make it easier for smart buyers to
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Picture your sales pipeline filling with qualified prospects. You no longer have to beg and plead with the builder or rely solely on the marketing department to get in front of more qualified prospects because...
Selling success is in your hands!


Sell Better, Emerge Stronger
| Look around you. You know what's going on. Who can deny what the prolonged housing crash and anemic economy has levied on sales, income and, lifestyle. And, we've not seen the end of foreclosures. But consider this... |
- Pent up demand grows. America needs 1.4 million new homes every year. Add another ½ million for replacement and second homes every year.
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- Even in a down market over 4 million existing homes will be sold in 2009; almost a half-million brand new homes will be sold and commissions paid to salespeople this year and...
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- Our government wants homeownership to grow (new home incentives) so...
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- Despite this huge bump in the road...
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- The fundamentals of homebuilding are strong because...
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- The American dream of home ownership is alive and...
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- Homes are becoming more affordable every day plus...
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- Mortgage rates are at an all time historic low and...
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With a growing pent up demand for housing, a new president and a pendulum that inevitably swings toward new economic growth...
Expect an explosion of sales
You will move through this cycle either weaker or stronger. Sales in a Challenging Real Estate Market provides you a distinct edge from those who merely show up and hope something changes.
The fact that you are still reading these words means you have decided to sell through tough times and I'm betting you will emerge stronger than your competition. Experience and wisdom shows that the properly...
Skilled in sales will not just survive-but thrive

Ok, that's the story and here's a quick video summary. It's a little rough but I had fun putting it together-really. Be sure to check out the Complete Sales Action Kit after viewing.
The Complete Sales Action Kit
The key to making all this valuable sales information work for you is finding an easy and enjoyable way to absorb the ideas and put them into action. Like you, I'm on the go and look for the most efficient way I can keep learning to close more sales now.
So I've put together a kit that combines the handbook, audio CDs a downloadable action workbook, and an unusual and highly effective audio download to give you a morning boost especially during tough times.
Let's Recap Everything You Get with The Complete Sales Action Kit
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- Sales in a Challenging Real Estate Market, 231 page, Handbook
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$26.97 |
- Sales in a Challenging Real Estate Market, 4-CD packaged set
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$39.97 |
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Bonus offers...
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- Book Companion, Action Workbook Download
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$29.97 |
- Boost Sales Motivation, Morning Action Pack Download
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$29.97
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Total Value of the Complete Sales Action Kit…
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$126.94
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Yours Today…
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Just $77.97 |
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You Save…
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$48.97
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Order both the Book and CD Set together and
pick up these valuable bonus offers:
Sales in a Challenging Real Estate Market Workbook (download). The perfect book companion. Put all the practical and powerful selling ideas into action.
- Face-to-Face Selling: Build the buyer relationship through a step-by-step principle-centered approach to the selling process.
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- Marketing Mindset: Create a unique and compelling offer to drive more traffic and get in front of more qualified prospects.
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- Beyond Satisfaction: Drive referrals through a seamless system of customer care with touch points, moments of truth and filling the sales pipeline.
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- Inner Game of Selling: Harness the hidden forces that shape your sales results by expanding your selling comfort-zone and develop mental toughness.
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$29.97 Value
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Boost Sales Motivation and get the day started off right. If you hate the grating sound of an alarm clock or are looking to make the morning a positive jumping point into a more productive and happy day especially in a bad economy, this innovative audio download and article will harness a steady flow of morning MOJO in the time it takes to get out of bed with less effort or struggle.
- Wake Up & Be Alive: State-of-the-art audio (download) mp3 program
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- Wake Up and Win the Day! Five Ways to Super Charge Your Mornings with Energy, Enthusiasm & Motivation article (download).
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- Killer Mornings: Special report (download) details Six Power-Packed Ways to Take Charge of Each Day especially relevant for salespeople in tough times.
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$29.97 Value
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The total value of the
Complete Sales Action Kit is $126.88
You pay only $77.97 plus s/h
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Order With Confidence Because
You Are Covered by my…

Order the Complete Sales Action Kit and give it your own personal "test run.” Pick up only one or two incremental sales commissions and your investment will have easily returned 50 to 100 times its value depending on your product offer.
Even in a rising market, what stock, bond or mutual fund can do that for you? And, you get to keep benefiting from the selling, marketing, service and motivational skills for as long as you sell... applicable to any career. If you aren't completely thrilled with the results simply return it in any condition... and you will receive a complete refund no questions asked... no hassle.
And... you can keep the bonus offers, as my gift just for giving Sales in a Challenging Real Estate Market a try.
To Your Selling Success,
Daron Powers 
P.S. You might be wondering why would I offer all of this value for so little money? (Over the course of a year the cost of the Complete Sales Action Kit is about 2 dimes per day). Anyway, I have a selfish interest in putting these selling resources in as many hands as possible...
First, when you experience the total value you received, I'll build a bigger base of people who know me, trust me, and look to the future for new resources to build their business and close more sales.
Second, I know that sales training can be expensive especially in these tough times... and when the workshop is over you are on your own. The Complete Sales Action Kit will provide rock-solid guidance plus morning motivation to close more sales at a fraction of the cost of traveling to a sales seminar. Besides you deserve a break today, right?
Why not give it a try... remember the risk is on my shoulders.
Don't wait. Act now and emerge stronger in the inevitable housing turn around.
P.S.S. If you just want the book and/or CD...
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Sales in a Challenging
Real Estate Market

Book only $26.97 plus shipping/handling.
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Sales in a Challenging
Real Estate Market

4 CD Set only $39.97 plus shipping/handling.
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Let's Recap Everything Yoy Get with The Complete Sales Action Kit
|
- Sales in a Challenging Real Estate Market, 231 page, Handbook
|
$26.97 |
- Sales in a Challenging Real Estate Market, 4-CD packaged set
|
$39.97 |
|
Bonus offers...
|
|
- Book Companion, Action Guide Download
|
$29.97 |
- Boost Sales Motivation, Morning Action Pack Download
|
$29.97
|
|
Total Value of the Complete Sales Action Kit…
|
$126.94
|
|
Yours Today…
|
Just $77.97 |
|
You Save…
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$48.97
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Questions@Daronpowers.com
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