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Introduction

Today's housing market is under siege. The media continues report bad news. Consumers lack confidence. It's as if the foundation has been pulled from under builders and salespeople

There is some good news as Congress enacts legislation to help new home buyers. But is it enough to ensure you will survive now, emerge stronger and be able to close even more sales now and when housing finally turns around?

That's what this website is all about—welcome…

Communicate - Connect - Close More Sales

Today's Devastated Housing Market

Before we get to what's on everyone's mind in this business welcome to this brand new website and allow me to make a brief introduction.

For the last 18 years I've been working in the housing industry out west, south and the northeast. Over the last number of years maybe like you I've watched home prices escalate, appreciate, equity accumulate and a nation of consumers and investors giddy with the prospect of growing wealth.

Waiting in Line to Buy Homes (The Good Old Days)

Rookies and veteran salespeople all across North America enjoyed an abundance of eager buyers. With NINJA loans (no money, no job or assets) it seemed every one was getting in the new home game. I worked with salespeople who delighted that prospects would camp out to wait in line to buy into an upcoming community. Some builders actually held a lottery. Out west, a sign was prominently posted in a sales model that read, "No new customers between the hours of 10 am and 2 pm, Monday through Saturday."

In this once hot seller's market I have seen even the least skilled salesperson be able to afford an big home and a shiny new Lexus in fairly short order - truthfully even an order taker could do well. Those salespeople who are highly skilled of course cleaned up.

The Good, The Bad, The Ugly

The bleak housing scenario economists had been predicting for the last who knows how many years finally reared its' ugly head. That's when I used my savings and took a couple of years to write and record the book and CD, Sales In A Challenging Real Estate Market. The goal is to help professionals during this unfortunate period and into the future.

What is Your Focus?

Around the beginning of the sudden housing shift I opened the first day of a new home sales training/coaching process with this question, "What's on your mind?" The responses started like a drip as the first salesperson offered, "negative media spin," then another chimes in, "a flood of resales," and then the levy broke with comments such as, "Discounts, lack of urgency, credit issues, payment sensitivity, competition, lack of traffic, buyers market, etc."
Then I asked salespeople, "If you keep your mind focused on these bleak circumstances what are you not going to do?" After a long pause one of the senior sales consultants said, "Sell?" Brilliant!

Shift Your Focus From What's Missing

We invested the next four days with an intense laser focus on boosting sales and mind expanding ideas you will discover throughout this website. It's easy for motivated salespeople to believe that when sales minds shift their focus from "what's missing," to "what's working," a change takes place. Indeed amazing things did begin to happen for the builder and salespeople who applied their time and talent to proven selling principles.

If you made it this far down the page then I am guessing you are a different breed of salesperson. You know that you cannot rest on your laurels in the current market. To sell more you no doubt understand that it is not necessary to reinvent the wheel. You know that it's possible to stand on the shoulders of high performers and emulate their best selling and marketing habits.

I have made a practice of gathering key selling secrets to help you to thrive in any market. My talent is in breaking sales and marketing skill-building ideas down for practical application so you can easily apply them, to boost your sales and income.

The new home market may be lucky to sell only 500,000 homes across the U.S. Those sales will go to the professionals who are prepared, motivated and willing to do whatever it takes. Will that be you?

Preserving Lifestyle - Grow or Die

I had dinner with a Realtor who said it was too difficult to sell in this market. She later confided that she just doesn't want to work that hard at selling or make the necessary changes to succeed in this market. After 20 years she's getting out of the business. Maybe that's good for her, for her broker, her customers and the field of home selling—I can't help salespeople not interested in radical continual improvement. Thanks what it's going to take.

The professionals I can help know that there is no other option for preserving  lifestyle—grow or die. Now is the time to infuse selling basics and move toward mastery to boost sales. Go to another level of marketing savvy to learn how to drive even more qualified traffic to your model. Don't wait for your builder to up the advertising budget or put out more signs. It's time for you to grab the bull by the horns.

It's time to take care of the Golden Goose that helps you sustain energy, motivation and develop a mental toughness no media machine can break-for your health, the welfare of your prospects, wealth of your business and preservation of your lifestyle.

Thanks for visiting this site. My wish is that you discover information and such enormous value that you will return often and where there is a fit, that eventually we can do business. Please visit the community message board and leave your opinions because, I'm listening-talk to me, tell me what's on your mind.

Respectfully,
Daron Powers
West Bloomfield, Michigan

P.S. As the legendary architect Frank Lloyd Wright once said, "Man [Woman] built most nobly in the face of limitation."

Now is the time to buckle down and master selling, marketing, customer satisfaction and self-motivation so that when times do eventually turn around you will emerge stronger and leave your competition in the dust.

Contact: Questions@DaronPowers.com